FOX 5 TV Show

Introducing Summer Sake in Las Vegas.

Please click below;
http://www.fox5vegas.com/video/19823870/index.html

Nishimoto Trading Sake Tasting Event

June 6th Saturday, @Gonpachi Beverly Hills
12pm~5pm (Invitation Only)


I really like the Narutotai Ginjo Nama Genshu.
It has fruity aroma and sweet and full of Umami but very clean finish.
Alcohol % is 18.5% (sake averages 15~16% alcohol) but very soft attack.


I wish I could drink more but I had to work that day. sad.........





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Increase Sake Sales

So, I think in order to increase sake sales in Japanese restaurants are the same.
Need to create attractive sake sampler with small appetizers or have sake of the month special with seasonal Sashimi or food.
Include premium sake in Happy Hour with affordable price.


Report: Value Promos Fuel U.S. Dining Out Trend
June 8, 2009
-By Elaine Wong Consumers across the globe are cutting back on dining out, per a report released today (Monday) by The NPD Group. While marketers overseas tend to focus on new food introductions to help sales in tough times, in the U.S., it's all about value promotions.According to the report, foodservice outlets experienced a sharp drop in sales in Q4 2008, caused mainly by a steep decline in consumer demand. Spending dropped by 2.1 percent in countries like Japan, where the average diner spent $8.42 dining out. In Italy and Spain, the declines were 0.9 and 2.1 percent, respectively.

Meanwhile, foodservice brands in the U.S.—such as Subway and McDonald's—have responded to the global economic downturn with aggressive value messages. This focus on value advertising—as opposed to new menu additions—has paid off, per The NPD. Foodservice spending in the U.S. increased by 2.1 percent, and the average diner’s check was $6.34.
“While deals and promotions helped drive the small traffic growth at U.S. restaurants in 2008, such value-oriented practices are largely unfamiliar in other countries,” Bob O’Brien, senior vice president of global foodservice at NPD, said in a statement. “Instead, other countries are much more aggressive with product variety as an enticement to visit.”